Any candy that advertises itself as “Naughty but not that Naughty” is enough to perk my interest. Mars’ new candy Fling is a Twix like bar (two in a pack) of either milk chocolate or hazelnut.
Clearly Mars is marketing their latest sweet towards women. The feminine pink and silver package and scripty logo are directly aimed at women in the mood for a “quickie” sweet attack. The feminist in me is appalled at the cheeky commercials that suggest low-calorie chocolate is an affair or sexual experience but alas.
Walgreens, which is just down the corner from my hotel room, sells the milk chocolate flavor. A chocolate honey-comb/meringue textured crust is topped with a fluffy chocolate nugget and then wrapped in milk chocolate… and the nice part…it is only 85 calories per stick.
Unfortunately, Fling is just being launched in California at the moment…but the site promises a quick expansion. I think that depends on how many feathers the commercials ruffle.