Biomedical engineer and Harvard professor David Edwards has adapted a medicinal inhaler to engage the sweet tooth.
Le Whif shoots a light chocolate mist into the consumer’s mouth to saturate taste buds with the luxury of chocolate without the need to chew… or to feel guilty.
The price is right too- just 2 bucks for 4 inhalations. Hey that’s the price of a good candy bar!
According to the Boston Globe article (which brought this brilliant invention to my attention), the inhaler works by allowing chocolate particles to shoot out of the lip-stick sized inhaler. But don’t worry about having a Willy Wonka asthma attack; the particles are too large to make it into your lungs.
I am a little creeped out by the comment Edwards makes about inhaling being an evolution to the culinary world, but I guess we will just have to see.
"Over the centuries we've been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we've helped move eating habits to their logical conclusion. We call it whiffing," says Edwards on the product’s Web Site.
It really reminds me of one of those inhalers that smokers use to stop the addiction… I wonder if this could have the same benefit for the world’s obesity issue.
If you are so daring as to try, you can purchase your own inhaler online for €1.80. The chocolate inhaler has been available in Paris for a few months.